CENTENARY SHIRT LAUNCH
Client
RC Celta
Publication
2023
Typep of project
Advertising
Location
Galicia, España
Production
Celta Media
Roles
Direction, OP, editing.




The Centenary Shirt
Audiovisual project for the launch of the club’s 100th anniversary commemorative kit – a historic edition bridging the team’s heritage with contemporary culture.
Produced by Celta Media and directed by Millo Studio, the spot celebrates Galician identity through a shirt rich in symbolic details, like the Galician flag integrated into the badge, while seamlessly incorporating the club’s main sponsors (Adidas, Estrella Galicia, and ABANCA).
- One of the best-selling shirts in the club’s history.
- Reach amplified by synchronising with the release of C.Tangana’s anthem "Oliveira Dos Cen Anos".
- Key production to strengthen the emotional bond with fans during this unique milestone.