E-Sport with Estrella Galicia
Client
RC Celta
Publication
2022
Type project
Documentary/ Product placement
Location
Barcelona, España
Production
CeltaMedia
Roles
Direction, OP, editing.




LaLiga eSports with Estrella Galicia, Raw Superdrink & Sony Playstation.
Branded documentary for RC Celta, featuring the club’s eSports players JRA10 and Máximo Cuevas meeting Gonzalo, a member of the Peña Celtista Blau Cel supporters’ group. Shot at Fondo Do Mar restaurant, the piece captures their passion for the team, stories of Galician diaspora, and the ritual of watching matches with an Estrella in hand – organically integrating the brand’s product.
A format blending humour, nostalgia and advertising, created in collaboration with Estrella Galicia, Raw Superdrink and Sony PlayStation.
- Seamless Branded Integration (Product appears as a natural element within scenes).
- Emotional Connection (A fan shares his migration story and how RC Celta ties him to Galicia)
- delivering 120% higher engagement than the club’s traditional promotional posts.